California’s Lyft settlement targets a privacy opt-out detour
The civil agreement requires an in-app choice and notices to California consumers.
Lyft customers were already signed into the app, yet California says opting out of personal-data sales sent them through privacy links to a separate webpage. There, according to the attorney general, they had to log in again and provide more personal information to exercise the choice.
An October 29 settlement announcement puts a concrete requirement on that process: Lyft must provide an opt-out within its app and notify California consumers of the right to stop sales of their information. The agreement includes $1.8 million in civil penalties and resolves allegations under California’s privacy and unfair-competition laws.
The attorney general says Lyft had sold or shared customer information for advertising inside the app since mid-2023. The settlement’s practical demand is that the privacy choice belongs inside that same app.